![]() Notifications on our phones have become a source of constant distractions, and Apple says it’s working on ways to fix that. Apple has designed an innovative solution to this problem, called “Shared with you”. When we receive article links on our smartphones, we’re not always in a position to read them, and quite often the shared content ends up gathering digital dust. Here’s a quick look at some new innovations announced at WWDC21 that may be of interest to publishers: Shared articles will not be forgotten Tim Higgins, Wall Street Journalįor a detailed look at Apple’s new privacy protections, click here. The effects could be dire for the digital ad industry’s use of the iPhone. This year’s updates include innovative features that give users deeper insights and more granular control than ever before.”Īll of this could potentially have a massive impact on marketing campaigns from businesses, and publishers. “Every year, we push ourselves to develop new technology to help users take more control of their data and make informed decisions about whom they share it with. “Privacy has been central to our work at Apple from the very beginning,” said Craig Federighi, Apple’s senior vice president of Software Engineering. Users can create an unlimited number of such randomized emails, and delete them at will. The company said it would introduce additional features to help users control how their online data is used by third parties, including changes that would allow users to shut off the ability of advertisers to see if and when an email is opened through Apple’s Mail app, and to hide IP address information to prevent tracking web usage on the Safari browser.Īpple also rolled out Hide My Email, a new spam-protection service baked into Mail, Safari, and iCloud that lets users create unique, randomized email addresses that forward to their personal inbox. Tim Higgins, Wall Street JournalĪpple previewed powerful new privacy protections across all its operating systems (iOS 15, iPadOS 15, macOS Monterey, and watchOS 8) to help users better control and manage access to their data. ![]() on Monday doubled down with even more changes that will roil the digital advertising industry. “Give users more granular control than ever before”Ī year after angering software developers with new privacy features aimed at making it harder to track iPhone users’ digital footprints, Apple Inc. While WWDC is primarily a developer-focused event, it also provides an in-depth look at the future of Apple platforms, and indicates what developments are in store for the publishing community.Īfter last year’s WWDC-when Apple introduced new privacy tools, including the dreaded AppTrackingTransparency (ATT) framework-all eyes were on Apple Park for the company’s next privacy moves, and its potential impact on publishers and advertisers.Ī walk in the park, it wasn’t. Apple’s annual Worldwide Developers Conference kicked off yesterday, with a keynote by Chief Executive Tim Cook.
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